I know--most of you are scratching your heads. I would be, too, if I weren't already bald and concerned with eliminating the last of my locks. Soulja Boy is one of the currently-hot rappers/dancers in the world of. . .well, rapping and dancing. His latest hot video, "Crank Dat (Soulja Boy)" features the Soulja Boy dance. So now you're caught up on your pop culture.
I know you people remember the Twist and the Mashed Potato (and I'm pretty sure Fred remembers the Lindy Hop). The Soulja Boy isn't much different. Watch this video, or at least some of it.
http://www.youtube.com/watch?v=sLGLum5SyKQA dance is something which can be taught quite well using Web 2.0 methods, don't you think?
It seems to me that the discussion of online usability testing, and usability instruction online, should begin with Web 2.0.
Web 2.0 might be loosely defined as the media-rich, user-friendly environment in which distributed power relationships lead to frequent, and often very effective, feedback from a variety of users in a short amount of time. YouTube is an example of Web 2.0, as are blogs and wikis. I've included "media-rich," though clearly wikis and blogs can be entirely text-based; however, it's important to note that wikis and blogs are becoming increasingly multi-media venues (hence the term "vlog" to denote a "video blog").
The Web 2.0 environment might even be described as the ultimate in usability testing. You're publishing to an audience who, increasingly, cannot be defined other than to be called "users." I've seen YouTube versions of the Soulja Boy dance done by Arabs, Americans of all ages and shapes, and people from (quite literally) all over the planet. These folks see the original post, to the extent that we have "original posts" anymore, and then
rather than commenting or critiquing as they would in a focus group (Usability 1.0) they
make their own version (Usability 2.0). The user feedback is thus more complete in that the user generates a personal version of what
should have been. So that's my take on World Usability Day, making usability work online. We don't have to anymore. The users have become the designers, the testers, and the center. Just like in Robert Johnson's
User-Centered Design, the users have taken over.
I don't know what anyone else is thinking, but that's what I've been thinking about. The transformative nature (to use Fred's and Rich's language) of these technologies have not merely transformed how we access texts: they've transformed WHO is creating the text.